As part of the rebranding effort for Amazon Pay, our team was asked to display the system’s functionality in a one minute animation, with a focus on speed and convenience. We used the storyboarding process to nail down style and the specific areas we wanted to feature, ultimately centering on instant autofill across all devices as well as the breadth of products for which Amazon Pay can be used. The motion design process served to reinforce those ideas and resulted in a happy client.
Completed while on contract with Yesler.
Role: Motion Designer, Illustrator
Software: Illustrator, Photoshop, After Effects
Release: February 23, 2017